I like what Microsoft is trying to do with Windows 8. I really do. But they still have three fundamental flaws they don’t seem able to overcome.
- They still have Ballmer at the helm. Get someone with a character like Jeff Bezos or Tim Cook and they’d be all set.
- They still don’t have a clue how to market to the average consumer. Stop telling us how cool Windows is because of its specs, and start showing us how to use it in every day life. Use words like “magical.”
- They need to build their own hardware. Don’t release “Windows 8 for Tablets”… MAKE a tablet. Make it beautiful, reliable, and don’t quit on it two years later. Make Windows 8 work perfectly on it. Then rebrand ALL of your software with the Metro look and feel so it’s a consistent experience.
They’ve got a good shot at making this thing work. Here’s hoping they get it right.