Steve Pye

Author: spye

  • A Thousand Words

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    You can spend an hour preparing a thousand words, or an hour developing the right picture. Which one goes farther with your audience?

  • What Constitutes an Expert?

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    What constitutes an expert? Are you an expert because of your education? Because of your experience? Because someone else introduced you as an expert?

  • UnMarketing – The Book

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    If you read one book this year… then you’re probably a little lazy. Read more. And make one of the books you read, “UnMarketing” by Scott Stratten.

  • Unmarketing is Awesome

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    “To be great at customer service, you only have to be average, because everybody else sucks.” Just one of a hundred awesome things you’ll learn from Scott Stratten’s Unmarketing Presentation.

  • Understanding Statistics

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    A very interesting survey from Retrevo.com identified the potential market for the buyers of the fabled/rumored Mac Tablet. The survey produced results which The Unofficial Apple Weblog reported as a way of indicating that Apple needs to price their tablet at $600 or less to attract PC users. However, there’s another side to the numbers…

  • Effective Project Management

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    Effective project management is a critical component to any business operation. In my experience, less than one-third of business projects are completely successful, and more than half experience cost overrun, time overrun, or both. The cause of this varies, but in general, there are four specific repeat-offenders in causing projects to fail or be severely…