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UnMarketing

Unmarketing is Awesome

Video: Scott Stratten on Unmarketing

I watched this video because I’ve been following @unmarketing for a while, and an earlier tweet of his mentioned “Nice job Adobe“… which is something I haven’t heard in a while. In fact, I’m not sure I’ve heard “nice” and “Adobe” in the same sentence in a decade. Curious as to what Adobe had finally stepped up to do, I clicked the link.

A decent presentation interface popped up. Or hovered in, or something. I scanned it momentarily, and then the audio and video kicked in. Within seconds I forgot about the interface, stopped scanning the page looking for Adobe’s greatness, and was locked in to listening to Scott Stratten speak about marketing.

Few speakers are engaging and dynamic enough to keep my attention for more than a few minutes. If I’m not wiser, more motivated, more educated, more empowered, or simply more entertained as a result of what they’re sharing within two minutes, I move on. My time is important. But he had me within seconds. The only other presenter who can do that for me is Steve Jobs, but that’s because I know what to expect with him, so even a bad start is worth waiting through. With Jobs, it’s as much for the products he brings as it is for the opportunity to hear his passion.

Without question, Stratten’s passion had me hooked. As a systems developer and business consultant, topics around social media and customer engagement will always catch my eye, but rarely do they keep me glued to the couch tolerating a burning hot laptop singeing my knees for 45 minutes.

I can’t add anything more meaningful to this except to say that it’s awesome, and it’s worth your time to watch. Plus, I had to post this before 10pm… watch the video to learn why.

But I will add this. As a guy who cares about companies engage with their customers, and has been overly vocal and passionate about them (like here, with Esso, Kicking Horse, or Yog Active), Scott made one statement that really resonated with me, especially in light of my own experiences:

To be great at customer service, you only have to be average, because everybody else sucks.

Go out tomorrow, and in whatever business you’re in… make sure you’re at least average.

Then get great at it.

About the Author

SteveI am a husband, a father, a son, a brother, a friend, and a professional. Many men have a tendency to define themselves by what they do, and I don’t think I’m much different. I am a husband, because I do what a husband does; a father, because I do what a father does; a son, brother, and friend because I do what needs to be done for those roles.View all posts by Steve →

  1. DavidDavid03-30-2011

    Agreed… fantastic presentation; thanks for sharing it.

  2. MickmelMickmel03-31-2011

    Awesome video — I watched it last night as well.

    Do you know a collection of “awesome digital marketing” videos like these? I’d like to see more, but I don’t want to dig through all of the garbage on YouTube. A blog/list of great videos like this would be awesome.

    • SteveSteve04-01-2011

      Welcome, Mickmel! Not off the top of my head, no, though I just finished reading “UnMarketing” (which is a fantastic read, by the way), and Scott mentions several videos throughout the book that would definitely fall into this category for you. His company has also produced several dozen videos, most of which seem to be on YouTube (if not, all). You may want to check out his YouTube channel as a starting point: http://www.youtube.com/user/stratola

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